Author Archives: Bruce Houtz

Cross promotion, sponsorship & partnering with other companies

Mother Teresa once said “I can do things you cannot. You can do things I cannot: together we can do great things.” Whether you’re carrying out humanitarian work or working to achieve marketing objectives, this is wonderful insight. Cross promotion, or partnership marketing is everywhere these days. Cross promotion is … Continue Reading →

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How changes in media viewing habits impact advertisers

It’s no secret that the way people consume video content is changing.  In 2010, Netflix had 20 million subscribers.  By 2014, they had over 50 million subscribers. 7  Sony owned “Crackle” says they have 18 million viewers per month.8  YouTube has over one billion users, and over 100,000,000 hours of … Continue Reading →

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The Power of a Story

In the introduction of How to Tell A Story, his free e-book, author Donald Miller says: “…the world is beginning to understand that entire cultures are being shaped by the story tellers, and business leaders, pastors and parents are starting to wonder how they can incorporate more stories into their communication methodology.” And … Continue Reading →

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