Passion Projects

May
01
2017

Brainstorm Media is a diverse team of media professionals with a passion for what we do. Being passionate about our craft is central to our company culture. To fuel that passion, we often take on projects that are of personal importance to someone on our team. The causes we support … Continue Reading →

Posted in Uncategorized

Things Have Changed

Feb
28
2017
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As Brainstorm Media approaches our 20th anniversary in the media production business, I find myself reflecting on the changes in technology and techniques we use to reach audiences. When Brainstorm Media started, TV stations were taking BETA tapes, we were editing on a “huge” 200 GB Avid system, and YouTube … Continue Reading →

Posted in Post Production, Preproduction

Adventures with Professor Highlander

Aug
09
2016
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He will lead you through the jungle, a haunted house, to the bottom of the sea and to the top of the mountains. He’s here to guide you safely through the experience of automobile shopping. He’s Professor Highlander, the mascot for Toyota Direct of Columbus, and Brainstorm has made him the … Continue Reading →

Posted in Audio Production, Post Production

Excellent Customer Service Is the Lifeblood of Business

Jul
12
2016
Print

Do all businesses and organizations need media content for their marketing efforts? Sure. But many smaller organizations are hesitant because they believe that their production budget isn’t big enough.  To insure a good experience, choose the right production partner and communicate your budget upfront. This allows the maximum collaboration. Your … Continue Reading →

Posted in Audio Production, Post Production, Preproduction, Production

Cross promotion, sponsorship & partnering with other companies

Jun
14
2016
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Mother Teresa once said “I can do things you cannot. You can do things I cannot: together we can do great things.” Whether you’re carrying out humanitarian work or working to achieve marketing objectives, this is wonderful insight. Cross promotion, or partnership marketing is everywhere these days. Cross promotion is … Continue Reading →

Posted in Preproduction

How changes in media viewing habits impact advertisers

May
19
2016
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It’s no secret that the way people consume video content is changing.  In 2010, Netflix had 20 million subscribers.  By 2014, they had over 50 million subscribers. 7  Sony owned “Crackle” says they have 18 million viewers per month.8  YouTube has over one billion users, and over 100,000,000 hours of … Continue Reading →

Posted in Post Production, Preproduction, Production

Super Production!

Mar
17
2016

When the biggest dealer in town wants to be in the biggest game of the year, they teamed up with Brainstorm Media. We were honored to have the opportunity to help our client share their message during the largest television event of the year. This year, an estimated 111.9 million … Continue Reading →

Posted in Production

Going Pro with Action Cameras!

Jan
06
2016
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GoPro cameras: you’re just as likely to see them on movie sets as you are on the helmet of some pre-teen rolling down your street on a skateboard. They are not the perfect camera, but they are the perfect tool for a variety of different situations.  There are a lot … Continue Reading →

Posted in Production

Trained Ears

Feb
25
2015
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Listening… Listening carefully. Audio tells half the story in our business as content providers, and it happens to be my passion. And just like choosing the proper lens for a video shoot, or using the latest graphic treatment in video post, there are a few simple things you can do … Continue Reading →

Posted in Audio Production

Maximize Your Budget

Oct
10
2014
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“How much does it cost to make a video?” With almost 30 years in the business, I have heard this question more times than I can count. But because each video is made to order, a better question might be, “How much (or what kind of) video can I make … Continue Reading →

Posted in Preproduction

A Moving Lens

Jul
23
2014
Camera slider with C300 in studio video production.

I love a moving lens. I am always amazed how a small camera move can bring such depth and emotion to a production. When planning a shot my first thoughts are about where the Director wants the lens to travel and what camera/lens controls we need to achieve the desired … Continue Reading →

Posted in Production

The Power of a Story

Jun
02
2014

In the introduction of How to Tell A Story, his free e-book, author Donald Miller says: “…the world is beginning to understand that entire cultures are being shaped by the story tellers, and business leaders, pastors and parents are starting to wonder how they can incorporate more stories into their communication methodology.” And … Continue Reading →

Posted in Preproduction

Production: Planning Your Shoot vs. On-The-Fly Recording

May
10
2014
Behind the scenes of dialogue scene video recording.

Every project is unique, but sometimes we categorize video shoots into a couple of different types, “Run’n’Gun” and “Planned-out.” Run’n’Gun Run’n’Gun is slang for a video shoot that is expected to acquire a lot of material in a short amount of time without elaborate setups. This can result from a … Continue Reading →

Posted in Production

Knowing your audience

Mar
29
2014

Before we start a new project with a client one of the first questions we ask them is, “Who’s your audience?” Who will view this video or use this media? The answers to these questions lead to the way we approach the project. We like to know as much about … Continue Reading →

Posted in Preproduction